Report

Snapshot

Oak & Ivy Salon

Other Local Business in a fictional example business · Prepared August 9, 2026

Your digital foundation is strong, with room to keep compounding trust.

Most Urgent Gap

Meta description needs attention

Weakest Category

AI Readiness

Likely Customer Impact

Lost calls and quotes

Report Date

August 9, 2026

Executive Read

This report estimates how easy it is for a ready-to-buy customer to find, trust, and choose this business. The score is not about vanity. It is about whether the public details match what customers need at the moment they decide.

High impact

Meta description needs attention

Add a plain meta description that explains what customers can do next.

High impact

Mobile performance needs attention

Improve the mobile homepage speed by reducing heavy assets and slow scripts.

Action plan

Prioritized Next Fixes

High impactHigh impact

Meta description needs attention

Add a plain meta description that explains what customers can do next.

High impactHigh impact

Mobile performance needs attention

Improve the mobile homepage speed by reducing heavy assets and slow scripts.

High impactHigh impact

Local business schema type needs attention

Set the structured data's @type to LocalBusiness or a matching subtype so AI tools recognize this as a local business.

High impactHigh impact

Claimed / verified needs attention

Verify whether the Google listing is claimed in Google Business Profile.

High impactHigh impact

Yelp phone matches Google needs attention

Update Yelp so the phone number matches the Google listing.

Business Health Score

Google Places scan

Your score is based on the checks Thorost could complete. Any unavailable checks are identified separately and do not automatically lower the score.

Overall score

76/100

Checks completed: 94%

Detailed checks view

Data Accuracy & Consistency

Completed check

100

Address present

100/100 - Customers can confirm the location.

Phone present

100/100 - Customers can call directly from the listing.

Hours present

100/100 - Customers can tell when the salon is open.

Discovery / Google Profile Strength

Completed check

Claimed / verified

0/100 - The listing did not appear claimed or verified from the available data.

Website linked

100/100 - A website link gives customers somewhere to verify details.

Category set

100/100 - Category and service types are set clearly.

Photos available

40/100 - Newest photos are over eight months old, so the profile can look dated.

Online Presence

Completed check

Yelp phone matches Google

0/100 - The Yelp phone number conflicts with Google.

Website phone appears consistent

100/100 - The phone number customers see on Google also appears on the website.

Website address appears consistent

100/100 - The address on Google also appears on the website.

Yelp listing found

100/100 - A confident Yelp listing was found, giving customers another familiar place to verify the business.

Yelp name matches Google

100/100 - The Yelp business name matches the Google listing closely enough to trust.

Yelp address matches Google

100/100 - The Yelp address matches the Google listing closely enough to trust.

Content Freshness

Completed check

60/100 - The homepage copyright year is a little dated, but not a major concern by itself.

Google photo volume

85/100 - Google has enough photos to make the business feel active and real.

Hours specificity

100/100 - Google shows a specific weekly schedule, which helps customers know when to act.

Unavailable checks (5)

Updated date signal

Not available from this checkup - No clear page update date was found; this stays neutral.

Google photo recency

Not available from this checkup - Google Places did not provide photo dates, so photo recency is pending rather than guessed.

Google posts or updates

Not available from this checkup - Google post/update activity is pending because this scan does not fetch that data yet.

Q&A activity

Not available from this checkup - Q&A activity is pending because this scan does not fetch that data yet.

Review recency

Not available from this checkup - Review recency is pending because Google Places did not provide review dates in this scan.

Customer Signals

Completed check

Average rating

92/100 - A strong rating helps customers trust the business before they call.

Review count

84/100 - Review volume is solid, with room to grow.

AI Readiness

Completed check

Local business schema type

0/100 - No LocalBusiness-family schema type was found, so AI tools may not confidently recognize this as a local business.

Structured data present

100/100 - The homepage publishes machine-readable structured data (JSON-LD), which AI tools and search engines use to identify the business with confidence.

Open Graph tags present

100/100 - Open Graph tags help AI tools, social platforms, and search engines summarize the page correctly.

Name, phone, and address in schema

0/100 - The business name, phone, and address were not found in machine-readable form, only at best as plain page text.

Unavailable checks (1)

Schema details match Google

Not available from this checkup - No name, phone, or address was found in the structured data to compare against the Google listing.

Technical Health

Completed check

Mobile performance

22/100 - The mobile homepage loads slowly enough that visitors may leave before it finishes.

Meta description

0/100 - Missing a meta description, so search results show weaker preview text.

Served over HTTPS

100/100 - Customers land on a secure HTTPS version of the site.

Mobile viewport

100/100 - Mobile viewport markup helps the site render properly on phones.

Fix outcomes

What Fixing This Looks Like

Accuracy cleanup

Hours, phone, address, service area, and offers checked across Google, the website, and major listings.

Google profile tune-up

Categories, services, photos, hours, descriptions, and trust signals cleaned up so the business looks active and easy to choose.

Conversion path lift

Website calls-to-action, click-to-call, quote forms, review prompts, and response paths tightened so more visits turn into leads.

Suggested Next Step

Fix the top 3 visibility leaks first.

The fastest win is usually not a full rebuild. Start by correcting public info, tightening Google, improving the highest-friction contact/order path, and adding proof where customers already look.

Want us to fix these issues?

We can prepare a clearly scoped cleanup plan. No changes are made without your approval.

Request cleanup plan